yes it is a annual meeting in Servoz (5 min by car from chx)
Purpose is to celebrate the « best cow », the strongest one is each category (weight category = 5 category from 450kg to 700kg

the winner wins the beautiful big bell

It is a kind ok cows that « needs » to have a boss. They fight natural together when they are in the fields.
They never get hurt, but it is impressive…